Club Goods, a product brand for Hamburg’s music clubs by Eiga Design.
German design agency Eiga just completed the brand identity for Club Goods, a product brand for Hamburg’s music clubs. “Together with the Clubkombinat Hamburg eV, EIGA developed the concept for a solitary brand for all music club owners. The goal is to give Hamburg music clubs the opportunity to develop products on their own. To market an own brand collectively. Then came Covid-19, and the concept had to turn into a large-scale rescue campaign overnight.” Please read more below the following image.
Club Goods is based on the idea to enable club owners in Hamburg to add new products to the series over and over again. The first product is called “Good Peppa”, a trendy peppermint spirit. Ideas for sparkling wine, mate, and other club-savvy products are already in the making. Each new product comes with a unique key visual. The bold elements of the modular design principle are inspired by the light and sound atmosphere in the clubs.
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