Waft this new scent for hints of wood, violet, and… musty paperback? Powell’s Books, the beloved independent shop in Portland, recently announced a limited-edition perfume that smells just like its seemingly endless rows of new and used titles. “This scent contains the lives of countless heroes and heroines. Apply to the pulse points when seeking sensory succor or a brush with immortality,” Powell’s says about the forthcoming release.
Termed an “Eau de bookstore,” the unisex fragrance was spurred by customers saying they missed the aroma of the shop during the ongoing pandemic. The packaging of Powell’s by Powell’s even resembles a bright red hardback that can sit inconspicuously on a shelf with other titles.